www.7soft.co.uk - Sheffield Web Design and Ecommerce - Search engine friendly URLs
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Search engine friendly URLs

To commit to our search engine optimization we ensure that every site we create utilises search engine friendly URLs that improve your ranking with sites such as Google and allow all your content to be monitor by the search engines. By removing query strings and using meaningful identifiers for your pages eCreator will not only make your pages search engine friendly, but people friendly as well (afterall, if someone is trying to remember a URL a query string can only confuse them).

eCreator avoids dirty URLs

Complex, hard-to-read URLs are often dubbed dirty URLs because they tend to be littered with punctuation and identifiers that are at best irrelevant to the ordinary user. Complex, dirty URLs are commonplace in today's dynamic web. Unfortunately, dirty URLs have a variety of troubling aspects, including:

Dirty URLs are difficult to type


The length, use of punctuation, and complexity of these URLs makes typo's commonplace.

Dirty URLs do not promote usability


Because dirty URLs are long and complex, they are difficult to repeat or remember and provide few clues for average users as to what a particular resource actually contains or the function it performs.

Dirty URLs are a security risk


The query string which follows the question mark (?) in a dirty URL is often modified by hackers in an attempt to perform a front door attack into a web application. The very file extensions used in complex URLs such as .asp, .jsp, .pl, and so on also give away valuable information about the implementation of a dynamic web site that a potential hacker may utilize.